Marco Bertini
BA BCom (Melbourne) MBA (IESE Business School, Navarra) DBA (Harvard)
Assistant Professor of Marketing

Subject area: Marketing
Research activity: Centre for Marketing
Publications
The Impact of Add-On Features on Consumer Product Evaluations (with E Ofek and D Ariely), Journal of Consumer Research (forthcoming); Attention Arousal through Price Partitioning (with L Wathieu), Marketing Science Vol 27 (March-April 2008) p236-246; Branding Next-Generation Products (with J Gourville and E Ofek (MSI Reports, report 07-113); Price as a Stimulus to Think: The Case of Wilful Overpricing (with L Wathieu), Marketing Science Vol 26 (January-February 2007) p118-29.

Full list of faculty publications

Research interest
Consumer decision-making, with particular emphasis on the behavioural aspects of pricing and product differentiation, the Indirect effects of marketing decisions, and the interface between consumer behaviour and marketing strategy

Other activities
Ad-hoc reviewer, Journal of Consumer Research, Marketing Science; Member, AMA, ACR, INFORMS, SCP, SJDM