Craven-Green (Wisniewska) Izabela
Izabela is a marketing practitioner with over 10 years of marketing management experience.
She currently holds a Marketing Manager's position with Sharp Electronics in the UK. Her role encompasses devising marketing and channel strategy for Sharp's B2B product range, managing the marketing mix and overseeing product launches.
Her main areas of expertise are market segmentation, product launching and positioning, strategic marketing and marketing of IT and industrial products.
Prior to joining Sharp, Izabela worked for Xerox Europe in the UK, holding a variety of marketing, product and business management roles. One of her projects consisted of designing and managing the Xerox Internet and E-Commerce strategy for Xerox Europe Document Supplies.
Izabela graduated from Warsaw University with an M.A. in Spanish Language and Culture. She holds an MBA degree in General Management from Hull University Business School (UK) and a diploma in European Studies from the University of Lodz, specialising in European Economics.
In addition to her full-time professional activities, Izabela lectures on Marketing at the WUT Business School.